Screenshots
The Design
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Book Free ConsultationPremium e-commerce store for haircare, skincare and body essentials — with an AI "Beauty Concierge" that recommends the right product in seconds.
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Slay Beauty London needed a premium storefront to sell curated haircare, skincare and body essentials from 50+ trusted brands — with clear delivery promises, seasonal campaign pages, and a way to help customers navigate 500+ products without feeling overwhelmed. The standout ask was an AI "Beauty Concierge" that could recommend the right product based on a customer's hair type, skin concern or budget, right on the site.
With 500+ products across dozens of brands, customers were struggling to find the right product for their specific hair type, skin concern or budget — generic filters weren't enough to feel personal, and the brand risked losing sales to decision fatigue.
We designed and built the Beauty Concierge — a conversational AI assistant embedded directly on the site that recommends products in plain English based on hair type, skin concern or budget. It sits alongside a redesigned storefront with a trust-building hero, clear delivery messaging, seasonal campaign banners and a fast, mobile-first product grid.
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